HubSpot Chatbot Pricing and Real Cost of Customer Agent Credits
November 01, 2026
HubSpot chatbot pricing starts free, but the bot features most sites want sit behind paid Service Hub seats, and the AI agent bills HubSpot Credits at $0.01 each. Figures are from hubspot.com/pricing/service, checked in November 2026. The page lists two seat prices per paid tier without saying which is monthly and which annual, so this article shows both.
Below: every tier, what Customer Agent costs, add-on fees, totals for three team sizes, and when a flat chatbot plan costs less.
HubSpot chatbot pricing at a glance
| Tier | Per seat per month | Included HubSpot Credits | Chat branding |
|---|---|---|---|
| Free | $0, up to 2 users | None listed | HubSpot branding |
| Starter | from $7 or $20 shown | 500 | Removable |
| Professional | from $90 or $100 shown, plus $1,500 one-time onboarding | 3,000 | Removable |
| Enterprise | $150, plus $3,500 one-time onboarding | 5,000 | Removable |
Free live chat lists a capacity of up to 99 active chats, and the conversational bot features are limited on Free and Starter and expanded on Professional and Enterprise.
How much does HubSpot Customer Agent cost?
HubSpot Customer Agent is the AI agent. The pricing page gives no per-conversation or per-resolution price. It runs on HubSpot Credits at $0.01 each and refers to a separate rate sheet for credits consumed by each feature. Buying at least one Professional or Enterprise seat includes 14 days of unlimited Customer Agent use. After that, usage draws down included credits and then billed credits.
That makes the cost of an AI answer depend on a rate sheet you check per feature, which is the line to model before you commit.
What HubSpot costs for three team sizes
| Team and need | Plan | Monthly seats |
|---|---|---|
| 1 to 2 people, basic chat | Free | $0, HubSpot branding on chat |
| 3 people, branding removed, simple bot | Starter | about $21 to $60 |
| 3 people, richer bot features | Professional | about $270 to $300, plus $1,500 once |
| 8 people on handoffs | Professional | about $720 to $800, plus $1,500 once |
Credits for Customer Agent come on top of seats once the included allowance is used. Seat counts matter because each person who replies to a chat generally needs a paid seat.
Is HubSpot chatbot free?
Yes, for up to 2 users, with live chat and a limited bot builder. The chat carries HubSpot branding. It works for a simple lead capture bot. Once you want the branding gone, more bot features or an AI agent answering open questions, you move to paid seats and credits.
Three ways the bill grows after you sign up
First, seats. Anyone who answers a chat or works a ticket needs a paid seat on Starter and higher, so a support rota of five people is five seats whether they handle ten chats a week or a hundred. Second, onboarding. Professional and Enterprise list one-time onboarding fees of $1,500 and $3,500, which belong in the first-year total, not in the monthly figure.
Third, credits. Customer Agent and other AI features draw on HubSpot Credits. The included allowance (500, 3,000 or 5,000 by tier) is a starting balance, and a busy month can use more. Because credit use per feature is set on a separate rate sheet, a sensible approach is to run a two week trial, read the credits consumed, and multiply by your real chat volume before choosing a tier.
What to check before you pick a HubSpot tier
- How many people actually reply to chats, since that sets the seat count.
- Whether the bot needs to write to CRM records. If not, you are paying for CRM depth you will not use on the chat side.
- How many of your chats are the same twenty questions. Those are the cheapest to automate with an agent trained on your pages.
- Whether HubSpot branding on the chat widget is acceptable. It is shown on the Free tier.
- Your annual total including onboarding, not the per-seat headline.
Who should stay on HubSpot
If your sales and support teams already live in HubSpot, chat transcripts feed contacts and deals, and the bot triggers workflows you rely on, the bundled price is usually the right trade. The same is true for companies that need one vendor for marketing email, CRM and chat. The case for a separate chatbot is narrower: a website with a lot of repeat questions, a small team, and a wish for a predictable monthly price.
How InChat is priced next to it
InChat sells conversations, not seats or credits. Starter includes 500 AI conversations and 3 team members, Plus includes 2,000 AI conversations and 10 team members with email, WhatsApp, Messenger and Instagram in one inbox, and Pro is unlimited. A conversation is one visitor chat the agent answers, so the monthly price does not move with the length of the chat or the number of questions inside it. You can run InChat on the website and keep HubSpot for forms, email and deals, which many teams do.
HubSpot or a flat AI chatbot plan?
Pick by the job. A bot that must create tickets, update deals and trigger workflows belongs inside HubSpot. Open questions about pricing, setup, shipping or policies are cheaper and often better answered by an agent trained on your pages, with a person one click away. Plenty of teams keep HubSpot for CRM and forms and run a content-trained agent on the site.
InChat trains on your URL and PDFs, shows the source of each answer and hands the chat to a teammate with the transcript attached. Starter is $24 a month billed yearly ($49 monthly) with 500 AI conversations and 3 team members; Plus is $74 yearly with 2,000 AI conversations and 10 team members. Test it on your own pages with the one-time demo. The HubSpot chatbot alternative page has the side-by-side table, and the pricing page lists every plan.
HubSpot chatbot pricing questions
Is HubSpot chatbot free?
There is a free tier for up to 2 users with live chat and a limited bot, with HubSpot branding on the chat.
How much does HubSpot Customer Agent cost?
It uses HubSpot Credits at $0.01 each. The credits used per feature come from a separate HubSpot rate sheet, and no flat per-conversation price is listed.
How much is HubSpot Service Hub per seat?
The page shows Starter from $7 and $20, Professional from $90 and $100 and Enterprise at $150 per seat per month. Professional adds a one-time $1,500 onboarding fee and Enterprise $3,500.
Does HubSpot remove its branding from live chat?
Yes, on Starter and higher. The Free tier keeps HubSpot branding.
Once the chatbot is answering visitors, the website itself is often the next thing to tighten, and an AI website builder that creates the whole site from a description covers that step.